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Hailed as 'one of the names to watch' by The Australian newspaper, Chelsea De Luca is fast becoming one of Australia's most celebrated jewellery designers, with glamorous and unique handcrafted pieces that evoke old world charm paired with contemporary design. Prepare to be taken on a divine trip where you want to kick up your heels and don some ruby lips.
The self-titled label has gained an impressive list of Australian and international celebrity clients including, Beyonce, Gwyneth Paltrow, Elle MacPherson, Roisin Murphy, The Veronicas, Kate Miller-Heidke, Rose Byrne, Dannii & Kylie Minogue, Rhada Mitchell, Delta Goodrem, Kate Beahan, Gabriella Cilmi, Eve and Paris & Nicky Hilton. Not to mention our very own Kirstie Clements, editor of Vogue Australia, who has been spotted in Chelsea's designs and Damien Woolnough of Vogue.com also a fan having described being "dazzled" by Chelsea's latest collection.
With the intention to create a modern day piece with vintage charm, the designer's unique pieces have frequently graced the pages of national and international glossy magazines. This includes British and Australian Vogue, Elle, Harper's Bazaar, Grazia, InStyle, Madison, Shop Til You Drop, Cream, Russh, Culture and Yen. Having been stocked internationally in UK boutiques such as Browns Focus and Coco Ribbon, Chelsea is currently making waves in the US market and is set to be stocked throughout the country in early 2010.
With a Business Degree in Marketing & PR this self taught jewellery designer took a leap of faith in 2004 and quit her job in advertising, to follow her passion and desire to start her own business and has never looked back.
"The label was born out of a strong belief that accessories maketh the outfit and costume jewellery gives individuality to any style. The bigger and bolder the better."
Inspired by more than seasonal trends Chelsea designs her collections using her sense of style and passion for the 1920's - 1940's mixed with a distinct taste for good old-fashioned Hollywood glamour. The designer has firmly established her signature style of gob-smacking jewels with her use of Swarovski crystals and unique embellishments. The style names of her collections cleverly pay homage to an unforgotten soul of yesteryear, such as ‘A Homage To Tippi', ‘Drama Queen', ‘The Epic Romance' and ‘Unflappable'. It is no wonder one might have the urge to find their inner Prima Donna when slipping on one of Chelsea's statement pieces.
Chelsea has a profound belief in the intimacy of the experience, and steers away from the world of mass production. She is committed to the intensely private and personal experience that a piece of jewellery can give, and refuses to adhere to fluctuating trends.
With highlights including her collaborations with Lisa Ho, the rapid growth of the label internationally, the opening of her art-deco inspired boutique in Brisbane, and her collections continuously receiving rave reviews; there is no doubt that Chelsea De Luca has cemented herself as one of Australia's top designers.
Designed for confident women who appreciate something a little bit special...
Not for the faint hearted.